About Us
Our Story
At War On Sugar, we understand the growing concern about the harmful effects of excessive sugar consumption. That’s why our founder, Bill Tocco created the War On Sugar Protein Bar—a healthier snack alternative that delivers protein and energy without the burden of processed sugars.
Designed for anyone looking to cut back on sugar while still enjoying a delicious and satisfying treat, our bars are more than just a snack; they’re a statement. Inspired by the rising health and wellness movement to reduce sugar, the War On Sugar Protein Bar embodies our commitment to helping people live healthier, more sustainable lives through better nutrition. With every bite, you’re joining us in the fight against sugar’s negative impact on the body—one delicious step at a time.
- Handcrafted
- No Added Sugar
- Real Ingredients
- Keto Friendly
Bill Tocco
Bill Tocco’s evolution from a successful professional skateboarder to a fitness and nutrition advocate is an inspiring example of adaptability and self-education. Through his experiences, both in the skateboarding world and later in fitness and wellness, he made a lasting impact by merging athleticism with conscious, health-driven eating. His War on Sugar Protein Bar is just one of many ways Tocco has contributed to helping others improve their health, especially in an era when sugar’s role in our diets is under increasing scrutiny.
Bill’s legacy is not just tied to his skateboarding achievements but also to his commitment to wellness, fitness, and spreading awareness about the dangers of excessive sugar consumption, offering solutions in the form of nutritional products that support a healthier lifestyle.